Audiences can now get ready for the ultimate adrenaline rush as one of the world's most popular and enduring film serials of all time, Fast & Furious, speeds into the live-entertainment arena. Universal has joined forces with Brand Events to present Fast & Furious Live, a global live-arena tour, it was announced today. Debuting in January 2018, the adrenaline-fueled show will transport fans straight into some of the most memorable scenes and stunts from the films.
Fast & Furious Live brings to life the physics-defying stunts that have defined the eight-film franchise. Using the most advanced technology and featuring all the favorite cars from the blockbuster series, Fast & Furious Live will evoke the most audacious moments from the beloved series. Audiences will feel the heat from flaming exhausts and marvel at mind-blowing vehicular acrobatics as scene after scene unfolds with the most immersive, entertaining technology imaginable.
Over the course of seven films that have successively stoked passion in an ever-expanding audience and an astounding $3.9 billion at the worldwide box office, Universal Pictures' record-smashing homegrown franchise has become the studio's most-profitable and longest-running one. On social media platforms, fan following for the movies and cast has grown into the biggest of any active franchise.
On the heels of 2015's Furious 7, one of the fastest movies to reach $1 billion worldwide in box-office history and the sixth-biggest global title of all time, comes the newest chapter in one of the most popular and enduring motion-picture serials of all time: The Fate of the Furious. The film arrives in theaters on April 14, 2017. Here's what David O'Connor, Executive Vice President, Global Franchise Management and Brand Marketing, Universal Pictures, had to say in his statement.
Brand Events, in partnership with sports, media and entertainment specialists Epsilon Partners, have created and financed a joint venture company, Fast Live Productions Ltd, which will produce and tour Fast & Furious Live globally for 5-plus years.
Brand Events previously worked with BBC Worldwide producing and touring the incredibly successful Top Gear Live shows around the world for more than 10 years. The business runs many other renowned automotive events and festivals-including Ignition Festival of Motoring, The London Classic Car Show and the CarFest festivals. The company is widely regarded as the most successful innovator in consumer events and production, with several industry accolades in recognition.
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Take a look at the Fast & Furious Live logo below.
